Creative industries as a tourism asset in the UNESCO Creative Cities network

Creative industries as a tourism asset in the UNESCO Creative Cities network

For the Organization for Economic Cooperation and Development, the connection between tourism and the creative industries has great potential and is not limited to generating demand for the tourist experience. They state that the synergies between tourist activity and creativity could contribute to the destination’s image-building and promotion, the development of small-scale creative businesses and spaces, the generation of an attractive atmosphere, and the attraction of talent to foster the relationship between tourism and the creative industries or raise awareness of local culture, among others.

Source: https://www.cell.com/heliyon/fulltext/S2405-8440(23)00313-4