Handbook – The Craft of the Creative

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Handbook - The Craft of the Creative

Handbook – The Craft of the Creative

Anyone who makes a living from creativity, ideas, and intelligence usually knows that success is not automatically easy. In addition to creative know-how, you also need the necessary business skills and market knowledge to be commercially successful. This also applies when it comes to marketing the added value of your creative work.
The creative industries handbook “Das Handwerk der Kreativen” by Kreativwirtschaft Austria aims to show what strategic considerations and planning are necessary. It offers practical information on entrepreneurial skills, taxes, and the law.

https://www.kreativwirtschaft.at/wp-content/uploads/2020/10/02_Handwerk_der_Kreativen_2020_barrierefrei_KORR_16.pdf (in German)

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Disclaimer: Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Austrian Creative Industries Report 2023 Share of Creative Companies in Austria 2020
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